Starlux

Overview

Starlux is a fragrance brand designed for the modern woman aged 20-27. Our products, including perfumes, mists, and candles, evoke a clean girl aesthetic with a focus on fresh scents and a calming color palette.

Brief

The goal is to develop a brand identity for Starlux that matches its personality. By utilizing soft pastels and creamy beiges in packaging and marketing materials, the brand's clean and fresh personality is reflected. The fragrances will be light and airy, perfect for everyday wear.

Credits/Critiques
Prof. Maren Carpenter Fearing
ARTV315 classmates

Categories
Branding | Packaging design

Tools
Adobe Photoshop | Adobe Illustrator | Adobe InDesign

Client
Starlux

Year
October – December 2023

Skills
Critical thinking
Problem Solving
Concept planing

Make Starlux Alive with All elements!

Logo

The Starlux logo incorporates several elements that combine to represent the brand's core message. The star incorporates 4 elements, mist, spray, fireworks, and burstwick, tying all the product categories – perfume, mist, and candles – together.