Animal Allies: Annual Report
Design key pages of a highly informational report (like annual report), transforming a rudimentary data heavy publication into something that feels highly innovative and sophisticated rather than pedestrian.
Animal Allies is a bold reimagining of an animal welfare organization, inspired by the Humane Society’s reports but given a new fierce identity. Centered on 'Fierce Advocacy,' the annual report showcases their uncompromising mission to end animal suffering worldwide. The design balances warmth and compassion with strength and determination, moving away from the typical corporate look to feel powerful, sophisticated, and fearless.
The design uses a striking color palette of yellow, blue, and black with a halftone treatment that creates visual tension, reflecting the contrast between harsh realities and hopeful solutions. Typography becomes a powerful design element with large, impactful headlines that command attention and embody the organization's fearless stance. The visual narrative balances confronting statistics with action-oriented messaging, utilizing a layout structure that guides readers through the gravity of animal cruelty issues while emphasizing Animal Allies' global work and tangible impact, creating an emotional journey that transforms outrage into empowerment.
Animal Allies: Annual Report
Adobe InDesign Adobe Illustrator Adobe Photoshop
Prof. Hans Schellhas, ARTV417 (Typography 3) classmates
Report & Typograph Design
