Create a 55-70 second kinetic typography animation.
This motion design piece is built on the concept of rebellious energy, using kinetic typography to capture the bold, defiant spirit of 'APT' by Rose and Bruno Mars. The animation translates the song’s raw emotion and unapologetic attitude into dynamic type, where movement, timing, and style reflect themes of resistance, passion, and breaking free.
The kinetic typography uses bold, expressive movements that mirror the song's rebellious spirit and emotional intensity. Typography breaks conventional rules through unexpected scaling, rotation, and positioning that reflects the "crazy" energy described in the concept. The animation timing syncs with the song's rhythm, creating visual beats that amplify the musical experience. Color choices and typographic treatments emphasize the fun yet defiant nature of the piece, with letters and words that seem to rebel against traditional layout constraints, creating a visual representation of breaking free that matches the song's powerful emotional message.
APT
Adobe After Effects Adobe Illustrator
Prof. Hans Schellhas, ARTV427 (Motion Design) classmates
Motion Design